Technology

We're continually investing in technology to support all aspects of our business, from statistical analysis and online survey software, to project management and communication tools.

Our commitment to new technologies is not based on chasing the latest fads, but on exploiting technology to deliver more robust insight and better value to our clients.

These are just some of the technologies we employ everyday to the benefit of our clients:

  • Windows Server Hosting Platform
  • SQL Server
  • SQL Analysis Services
  • SPSS
  • Excel + Analyze-it
  • Crystal Reports
  • Sirius™ Survey
  • CATI Platform
  • Multi-mode Management Software

  • CandiMan™ FG Management System
  • VOIP Communication
  • Video Conferencing
  • 3G Mobile Data Capture
  • HD Video and Audio Recording

Technological advances in research are being made everyday and we're excited about what these new technologies could offer our clients.

Ultimately, the decision to employ particular tools and technologies is motivated by the needs of our clients and the desire to deliver exceptional value for money.

Methods

Desk Research
Exploit existing market intelligence or start mining your own data from sales ledgers and other sources.
Surveys
The most popular means of capturing higher volume quantitative data on paper, phone, web or mobile.
Focus Groups
A classic approach to qualitative investigation and co-creation with small groups of customers, employees or other participants.
Panels
Get rapid responses to your questions from panel members pre-qualified to meet certain criteria. Panels offer an excellent opportunity for controlled longitudinal research.
Interviews
The ultimate in-depth research technique in person or by telephone. Frequently used for high-value, high-importance and difficult to reach respondents.
Observation / Ethnographics
A strong method of descriptive research, usually in natural environments, which can be supplemented with video, audio and other recording methods.
Field Trials
Test your products, services, concepts and hypotheses in the field.
Deliberative Research
Inform challenge and engage participants in a co-creative process.
Social Networking and Community Research
Exploit the opportunities of web 2.0 and the potential of online communities.
Quantitative Analysis
Basic statistical analysis, correlation, regression, variance, canonical variation, factor analysis, cluster analysis, discriminant and conjoint analysis, NMDS, significance testing etc.
Qualitative Analysis
HD video and audio, textual coding and analysis, our experience and expertise.

People

We know that it's our people that set us apart. Their professionalism, dedication and commitment is what, ultimately, delivers for our clients.

We ask a lot of our team, and our standards are high. In return we make a commitment to them to support their professional development and personal ambitions. We commit ourselves to providing a positive, supportive environment and flexible working practices, and we devote energy to fostering a sense of community and teamwork.

Our equal opportunities employment principles extend beyond gender, ethnicity and religion to provide truly equal opportunity to everyone who seeks to further their professional development regardless of personal circumstances.

We achieve this through;

  • Flexible working
  • Home office support
  • Virtual networking
  • Video and audio conferencing
  • Childcare support
  • Accessibility standards
  • Training and development
  • Professional memberships

All members of the team are encourage and supported to maintain memberships of relevant professional bodies including the MRS, AQR and others.

We also invest heavily in training to ensure that our team are well versed in the lastest research techniques and tools.