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‘Tribes’ student segmentation

A student segmentation and strategic research project. Qualitative and quantitative research to develop and test an attitudinal / needs-based segmentation of the entire membership. Implementation of the ‘tribes’ segmentation we …

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Viridian resident life

A comprehensive study exploring ‘Resident Life’ across Viridian Housing’s portfolio. The project involved desk research investigating the market landscape, benchmarking and trends analysis, telephone interviews with major partners and sector …

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Customer segmentation for the FTA

Customer segmentation and profiling study for the Freight Transport Association, with the specific objective of identifying member retention, member acquisition and service design strategies. The principle challenge in the project …