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‘Tribes’ student segmentation

A student segmentation and strategic research project. Qualitative and quantitative research to develop and test an attitudinal / needs-based segmentation of the entire membership. Implementation of the ‘tribes’ segmentation we …

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Management School brand positioning

Qualitative research with current and prospective students exploring the competitive position of the Lancaster University Management School brand and gathering feedback to inform its offer, recruitment and marketing materials and …

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Lifelong Learning at University of Sheffield

A quantitative and qualitative project which sized the market for part-time undergraduate courses at the University. By rigorously screening the general population we sized and segmented the potential student market …

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University of Sunderland stakeholders

Extensive qualitative research with prominent, hard-to-reach and ‘high value’ University stakeholders and business partners. 50 qualitative interviews conducted with individuals including high-profile MPs, former ministers, professional organisations and councillors. The …

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National Student Housing Survey

The National Student Housing Survey (NSHS) is an annual survey of students in higher education, exploring all aspects of their accommodation experience. Since 2007 more than 60 universities and 21 …

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Unite students reputation tracker

For the last three years, Red Brick Research has run Unite’s annual Higher Education Stakeholder Perceptions Tracking study. This project delivers board-level KPIs and has been instrumental in informing the …