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‘Tribes’ student segmentation

A student segmentation and strategic research project. Qualitative and quantitative research to develop and test an attitudinal / needs-based segmentation of the entire membership. Implementation of the ‘tribes’ segmentation we …

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Product concept testing

Sony Broadcast & Professional Research Laboratories (also known as BPRL) is a subsidiary of Sony focused primarily on their line of professional business-to-business software including video and multimedia editing and …

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Viridian resident life

A comprehensive study exploring ‘Resident Life’ across Viridian Housing’s portfolio. The project involved desk research investigating the market landscape, benchmarking and trends analysis, telephone interviews with major partners and sector …

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Antenatal breastfeeding education

We conducted a longitudinal tracking study following a cohort of more than 100 women from 3 months antenatal to 6 months postnatal. The Red Brick project team led the study …

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Long-acting reversible contraceptives

A project to explore the issues, attitudes and motivations underlying contraceptive choice for women. Our ethnographic and qualitative insights led to the development of a number of successful social marketing …

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Sexual health and social marketing

Much of our health sector work is in the field of social marketing within public health (now under local authority control) where success depends on using practical local insight to …

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Legal disputes and resolutions

Nominet is the 4th largest internet registry in the world, responsible for managing all .uk domain space. Nominet has a public purpose agenda and works closely with national and international …

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Management School brand positioning

Qualitative research with current and prospective students exploring the competitive position of the Lancaster University Management School brand and gathering feedback to inform its offer, recruitment and marketing materials and …